Breast Augmentation in Scottsdale, Arizona: Not "Vanity Surgery"

Robert Cohen, M.D., F.A.C.S., supports University of Florida's recent finding that breast enhancement offers significant psychological benefits; witnessing the impact of aesthetic improvement on the wellbeing of his Arizona plastic surgery clients.

SCOTTSDALE, AZ, May 16, 2007 — Plastic surgery is often dismissed by uninformed people and certain media outlets as "vanity surgery." This attitude bothers many physicians who witness firsthand the transformational power plastic surgery holds for the majority of their patients. Robert Cohen, M.D., F.A.C.S., a board certified plastic surgeon in Scottsdale, Arizona, notes that the tendency to discount the benefits of plastic surgery does not fit the reality of his practice nor of the patient population he serves at his practice.

In fact there's a certain irony in today's outlook on plastic surgery, Dr. Cohen believes. "While cosmetic procedures for the purpose of improving one's looks and happiness have become commonplace and much more accepted in our society, many people still don't realize the tremendous positive impact plastic surgery can have on patients' lives," he says. "Certainly, few people dispute the importance of reconstructive plastic surgery--procedures that repair disfigurements such as a breast lost to cancer treatment. But experience has taught me that aesthetic plastic surgery also serves a purpose greater than simply 'making people pretty.'"

As a board certified plastic surgeon with a growing Arizona practice, Dr. Cohen has had the opportunity to perform hundreds of cosmetic procedures and observe the impact these surgeries have on his patients' wellbeing. The vast majority of his patients are normal, healthy people who have some aspect of their body or face that causes them unhappiness or discomfort, not people following the latest fad on a whim.

Dr. Cohen points to the recent study on the psychological effects of breast augmentation published by a researcher at the University of Florida College of Nursing. This study demonstrated that "women who undergo breast enlargement often see a sizable boost in self-esteem and positive feelings about their sexuality."

The Scottsdale plastic surgeon says this study verifies his personal observations about breast augmentation--a procedure that is particularly singled out as a "vanity surgery." Upon reading the news, Dr. Cohen recalled many of his own breast augmentation cases where not only was there a significant physical improvement for the patients, but an important psychological boost as well.

"One particular case I thought of," he relates, "was a woman in a religious community who had suffered nearly complete involution or shrinking of her breast tissue after having multiple children. After breastfeeding, she was left with two deflated sacks on her chest. Needless to say, this had a significant impact on her self-image and her sexual confidence."

Dr. Cohen continues, "This patient was concerned that people in her conservative group would not approve of breast augmentation, but she felt it was more important to feel good about her own body and feel 'like a woman' again. It was with much courage that she finally came to my office for a consultation. She was relieved to finally be able to express her frustration with the changes in her body without fear of being judged or belittled."

According to Dr. Cohen, he and his patient both felt that a natural result would be the goal of surgery. In reality, the woman simply wanted to look like she did prior to having children--no bigger or smaller. Dr. Cohen performed a breast augmentation with a breast lift in order to return her patient to her pre-pregnancy appearance. "She went from being a small A size to a full B cup."

Dr. Cohen says that the change in his patient's confidence level and happiness postoperatively was immediate. "She wrote me a letter detailing how much more comfortable she felt in clothes and how she felt more sexually attractive when she was with her husband (who had been supportive of her whether or not she had the surgery). When I saw her in the office, her attitude and energy had improved dramatically. I remember thinking to myself at the time how incredible it was that surgery taking just a few hours could make such an overwhelmingly positive impact in this patient's life."

Delighted with the supporting evidence from the University of Florida study, Dr. Cohen maintains that whether one of his patients in Scottsdale is longing for breast augmentation, a tummy tuck, nose surgery or another aesthetic procedure, he never underestimates how important it is for them to feel good about themselves. Time and time again, he has witnessed this positive feeling spill over into many other aspects of his patients' lives. "The surgery I perform on a daily basis may not be life saving, but ask my patients and they will tell you it can definitely be life changing."

After fourteen years of education and advanced training in some of the nation's most prestigious institutions, Dr. Robert Cohen returned to his native Scottsdale, Arizona, to establish his permanent practice. Dr. Cohen is certified by the American Board of Plastic Surgery and has published multiple research papers and a textbook chapter on technology and robotics in plastic surgery.

Dr. Cohen welcomes patients from Scottsdale, Paradise Valley, Phoenix and the rest of Arizona to his plastic surgery office and the new Paradise Valley Outpatient Surgery Center. For more information, call (602) 702-5380 or visit

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